ETHICAL IMPLICATIONS OF 'ENERGY BALANCE' IN FOOD MARKETING: ASSESSING CORPORATE CULPABILITY AND JUSTICE

Abstract

Energy balance, a fundamental concept rooted in thermodynamics, hinges on the equilibrium between energy intake and energy expenditure within an organism. This equilibrium, or lack thereof, plays a pivotal role in weight management. A positive energy balance occurs when energy intake surpasses expenditure, leading to weight gain, while a negative balance results from higher energy expenditure than intake, causing weight loss. This balance, commonly known as "calories in and calories out," has garnered attention from major food corporations that attempt to divert the focus away from the health implications of their products, including sugar-sweetened beverages and ultra-processed foods. Despite their nutritional deficiencies, these products are marketed to often uninformed consumers. This paper explores the critical concept of energy balance and its impact on body mass and weight management.